MegaLabs employer brand
To develop an employer brand for MegaLabs, its creative and visual concepts for attracting new employees.
Employees at MegaLabs admitted that they work for the idea and the product, which becomes a part of them as their pet project. At MegaLabs, you can experiment, try something new and even make mistakes; just don't stop trying and you'll achieve a result, which is more important. Nothing can motivate you better than observing your result – a product, which will be used by millions of people.
What if we show employees the products of MegaLabs? What if we combine the uncombinable? What if we started the communication with a question? We think over and develop the concept which shows that MegaLabs is a scientific campus and a laboratory of technologies at the same time. It's an agile community of enthusiasts who are not afraid of experimentation, who take an initiative and value the final result.
The communication starts with the question 'What if?' and then some strange situations are added. All communications are about the company's products and the innovations of MegaLabs’ employees. Messages about MegaLabs’ atmosphere are built in the same way.
The basics of the visual concept are illustrations made in engraving style and black and white photos of employees. Each illustration is a combination of two objects which are connected with the main message by their sense. When the product produces more associations, and a fantasy gets wider, the illustration gets more unusual.
The terms of using the visual style are described in the guidebook.
