Astral Datascope by MAIL.RU Group

To show the students of Russian universities in an informal game mode a wide range of career opportunities in Mail.ru Group, its advantages as an employer.

Mail.ru Group is one of the largest players in the IT market. There are social networks, messengers, games, media and business solutions in their assets. 6000 employees are working on more than 100 projects, which are in use by 94% of Russian Internet visitors. To remain an industry leader, a company needs to recruit talented students.

We told the students of Russian universities about the advantages of working in Mail.ru Group in an unexpected way.

It is not easy to choose a career path: the market is constantly changing, new professions and entire industries appear. As a result, students literally wonder which profession will be in demand in the future. We decided to use it and create a digital activation called ‘Astral datascope’ that can predict career future based on big data and esoteric practices. By entering your name and date of birth, students get a joking profession of the future which suits them (for instance, a psychotherapist for voice assistants). After this we admit that the Datascope is no more than just a joke and tell students about the company's real technological projects where they could try their skills.