form an educational product;

manage landing page conversion;

test, select and check new channels, funnels of attraction;

coordinate a team of marketing specialists;

knowledge of the principles of performance marketing channels: target, context, search engine optimization;

experience working with educational products and schools;

knowledge of the principles of content distribution channels: social networks, mailing lists, blogs, working with the media and external publications;

ability to analyze PK, look for growth points;

extensive experience with excel spreadsheets, google docs;